SupplyFinder

    Case Studies

    What happens when you stop managing campaigns in Excel.

    Case studies from agencies using Supply Finder to build, pitch, and activate faster.

    Gamned!

    28 deals, 7 destinations, 15 minutes.

    -37.8%

    CPV vs the rest of the campaign

    Programmatic
    Multi-destination

    The challenge

    A major French airline needed ultra-precise contextual targeting by destination for a multi-market acquisition campaign, without exploding operational time. Manual setup would have taken hours of configuration per destination.

    The methodology

    1

    Sitelist generation

    Supply Finder automatically generated thematic sitelists aligned to each travel destination: editorial sites, tourism, local culture. No manual research, no spreadsheet.

    2

    Upstream performance filtering

    Each sitelist was enriched with algorithmic pre-filtering on the SSP side: CTR, viewability, completion rate. Inventory quality was locked in before the first impression was bought.

    3

    Deal activation

    One media trader generated 28 custom deals in 15 minutes, segmented by format and destination, activated simultaneously on Equativ and Index Exchange.

    4

    Incremental test on TTD

    Supply Finder deals were integrated at 10% of the media mix on The Trade Desk to measure incremental lift against the existing optimized strategy.

    Results

    -37.8%CPV vs the rest of the campaign
    +61.2%Engagement rate (V+1 visits)
    2.27xMore qualified visits per euro spent

    Top destination performance

    DestinationCPV gain vs campaign
    Destination A-49.3%
    Destination B-43.8%
    Destination C-43.1%

    All 7 destinations delivered negative CPV vs the global campaign average.

    "Programmatic doesn't mean second-tier inventory. With the right setup, it outperforms closed environments in efficiency, speed, and brand safety."

    Gamned!EquativIndex ExchangeThe Trade Desk

    Amnet × Impact Plus

    –45% costs, –49% carbon. Same campaign.

    -49%

    Carbon emissions per 1,000 impressions

    Programmatic
    Green Media
    A/B Test

    The challenge

    As programmatic volumes grow and the ecosystem becomes increasingly complex, a major trading desk needed to prove that reducing digital advertising's carbon footprint doesn't mean sacrificing media performance. The goal: reconcile business objectives with environmental requirements. But doing it at scale required a technology layer capable of continuously optimizing inventory selection in real time.

    The methodology

    1

    Green Deals inventory design

    Impact Plus developed Green Deals, an approach that pre-selects programmatic inventory based on both media efficiency and carbon intensity. The methodology identifies the most performant, lowest-emission placements across the programmatic supply.

    2

    Supply Finder as the activation engine

    Supply Finder powered the optimization and activation of Green Deals inventory across Pubmatic, Equativ and Index Exchange. Its algorithmic filtering ensured that only the highest-quality, lowest-carbon placements were included, delivering a ready-to-activate setup from day one.

    3

    A/B test design

    An A/B test was implemented: Campaign A (control) used standard targeting strategies: contextual, keyword, socio-demographic, behavioral. Campaign B activated Green Deals inventory powered by Supply Finder.

    4

    Performance & carbon measurement

    Both campaigns were measured on identical KPIs: cost per video view, CPM, and carbon emissions per 1,000 impressions (CO₂eq/1000), to isolate the incremental impact of the Green Deals + Supply Finder combination.

    Results

    -45%Cost per Video View vs control
    -49%Carbon emissions per 1,000 impressions
    -39%CPM vs control in Open Auction

    "Green Deals prove that sustainability and performance aren't at odds, but making it work at scale requires the right technology. Supply Finder's supply optimization is what turned Impact Plus's methodology into measurable, repeatable results."

    AmnetImpact PlusSupply FinderPubmaticEquativIndex Exchange