GUIDES
Guides
Practical answers to the operational questions of programmatic supply.
How to Detect MFA Inventory Before You Launch
Blocklists tell you where MFA was yesterday. Here are the signals you can check yourself, before the budget moves.
· 7 min read
How to Build a Sitelist for Programmatic Deals
Decide what the list is for before you build it, then keep it alive. Most of its value comes from what campaigns teach you, not from the day you assembled it.
· 6 min read
Supply Path Optimization: How to Map and Shorten Your Paths
Everyone tells you to cut hops. The bigger cost is usually duplication and signal loss, and the files that expose it are free.
· 7 min read
Types of Programmatic Deals Explained: PMP, PG, Preferred and Curated
The four deal types describe how you transact. They say nothing about who chose the inventory, which is now the more important question.
· 8 min read